Today, mobile applications are the ideal tool to reach and engage a large number of users and to establish direct contact with them in order to communicate in real time. Apps are now part of our daily life, from day to night, so from a communication point of view, they become an indispensable annex of any business. To be used assiduously by Users/Customers, it must have three fundamental characteristics
simplicity, intuitiveness and speed of use.
There are currently three types of App on the market